SEO Toronto Blog

WeProNews gives up 35 tips to Improve your online video performance including

1. Encode video files with good metadata like titles, dates, authors, descriptions and keywords.
2. Offer multiple formats (e.g. mov, mpeg, mp4, flv).
3. Include keywords (and the word “video”) in the filename.
4. On the page, follow general SEO principles for optimizing (title, meta, H1, etc. tags and URLs).
5. Include contextually related links to articles and other videos on the page.

Google and Bing have not supported the keyword meta tag for some time now but we’ve always mentioned that Yahoo! does so why not use it. At SMX East this week, Yahoo! stated that they have not been supporting the keyword meta tag for for several months now.

Mike MacDonald of WebProNews discusses the keyword tag, Facebook Marketing and duplicte content on related sites in the following video.

If your optimization campaign for Google hasn’t left you weary to the bone, why not try optimizing for Bing as well. SEOBOOK’s post on optimizing for Bing has some great tips on optimizing for the #2 search engine.

Aaron Wall’s Top 3 Tips

1. Get Your On-Page SEO Right
2. Get Quality Inbound Links
3. Domain Age – Older is Better

If you are a search engine maniac like me and cannot read enough material, you can always go to the source itself. Yes, Bing actually tells you what you need to do to rank well on their search engine.

Google Adwords is allowing you to add location extensions to your ads. Have a look at the before and after to see what I mean.

Before I Added the Location

After I Added the Location Extension

Notice that the address now appears.

Please note: The address only appears if  you are advertising in the area
of your location. For example: If I search for SEO training in Toronto, the address would not appear in the ad since the location of the business is in Oakville.

How to Add Your Location in Adwords

1. Go to Your Ad Groups Screen
2. Click on Settings
3. Click on Show Relevant Addresses With Your Ads

From this drop down, you can either add your address manually or you can connect your Adwords Ad Group to your Google Local Business settings.

Adding the location extension adds a little bit of credibility to your ads and as we all know, every little bit helps in the conversion process and that will decrease your cost per click.

Here is a great post from  Grokdotcom regarding the hierarchy of optimization when you are building your website. The most important step is to get started by making your website functional.

The post takes you through 4 more steps up to persuasive (Do people really know what they are buying from you).

Here is yet another great video from Commom.com. spoofing Twitter.

When you type link:www.companyname.com into the Google search box (not the address bar) you get a picture of inbound links to a website.

There is a lot of speculation on the use and value of the link:operator to SEOs. In this video, Matt Cutts explains it from Google’s point of view.

Abbey Johnston of WebProNews discusses the effect Universal search is now having on SEO with Amanda Watlington.

Amanda nails the issue on the head by comparing today’s SEO to a symphony conductor. Most SEOs today are overseeing the complete media strategy of search, mobile search, video, ppc, reputation management and social media marketing.

You’ve spent hours developing a keyword list using Wordtracker, Google’s Keyword Tool and Spyfu. Now you have to run down your spreadsheet and add the “” or the [ ]  for phrase and exact match. Here’s how the pros do it.

AdWords Wrapper is a free time saving tool that wraps keyword phrases in “quotation marks” (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns.

Seth Godin nails the truth about social media marketing in this short interview with Debbie Weil.