If you have started a Google Adwords PPC campaign and are overwhelmed by the amount of information Adwords provides regarding optimization, analytics and return on investment, head over to YouTube an watch the Google Marketer’s Playbook video series.

The speakers can zip through the information quickly so be prepared to take notes and hit the pause button so you don’t miss anything.

I first learned about TubeMogul from Sherman Hu. I love to watch Sherman’s video tutorials because he doesn’t leave out any important details and he makes it easy to understand how to execute your blogging or video strategies.

TubeMogul tis a free tool you can use to syndicate your video to a dozen or more video websites. How does this help your business?

With Google’s universal search, videos appear more and more often in search results. In fact, last week, for a given local keyword, I noticed the same video, appearing on different video sites, ranking 1,2,3,4 and 8 for the appropriate keyword term.

Matt Cutts has a good point. A few days ago, Google came out with a new tool inside Google Webmaster Tools. Frankly, if you are involved in SEO at all, you can be excused for the oversight due to the volume of information you are responsible for reading on any given day. Sometimes it is convenient to let a few items slip by. But this one is important.

Read Matt’s blog and then check out your own webmaster account for inbound links to your 404 pages. Then try to have the links directed to the proper page on your web site. We were able to fix (add) several links to a client’s website in a few minutes.

 October 1, 2008 at the Prince Westin in Toronto, SOHO held a conference and exposition for business on the grow that the Academy attended. After attending the opening breakfast with Kerry Munro of Yahoo! Canada, the Academy headed over with the rest of the crowd to the trade show room. Exhibitors had set up their posts with vibrate colours and catchy phrases to attract the audience’s attention. Set up across from TalkSwitch FortKnoxis, the Academy immediately received eager clients and customers asking about their service.

Throughout the day, a constant flow of people surrounded the Academy post, asking questions, receiving professional advice, and exchanging business cards for further inquiries and networking.

At 1:30pm, the co-founders and partners of Wolf21 and the Academy teachers, Barry Byers and Michael Cloke, gave a presentation on Search Engine Optimization, Social Media Marketing and SEO training. They offered free advice, tips and strategies, and also evaluated websites for free. After returning to their post, more customers approached them about their expertise.

The conference and tradeshow was a perfect time for the Academy to advertise their services to up-and-coming businesses.