Here is yet another great video from Commom.com. spoofing Twitter.

When you type link:www.companyname.com into the Google search box (not the address bar) you get a picture of inbound links to a website.

There is a lot of speculation on the use and value of the link:operator to SEOs. In this video, Matt Cutts explains it from Google’s point of view.

Abbey Johnston of WebProNews discusses the effect Universal search is now having on SEO with Amanda Watlington.

Amanda nails the issue on the head by comparing today’s SEO to a symphony conductor. Most SEOs today are overseeing the complete media strategy of search, mobile search, video, ppc, reputation management and social media marketing.

You’ve spent hours developing a keyword list using Wordtracker, Google’s Keyword Tool and Spyfu. Now you have to run down your spreadsheet and add the “” or the [ ]  for phrase and exact match. Here’s how the pros do it.

AdWords Wrapper is a free time saving tool that wraps keyword phrases in “quotation marks” (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns.

Seth Godin nails the truth about social media marketing in this short interview with Debbie Weil.

It doesn’t get easier than this.  Here is a Sesame Street  Google Adwords video detailing the Google considers while calaulating the cost per click.

We often tell students not to put hundreds of links on a page for a number of reasons. Most SEOs will tell you that you are ok with 150 or less becore search engines consider it spammy. Here is Matt Cutts’ explanation on why Google advises you to keep the links on a page to 100 or less.

Google is now offering an online analytics course The course leads to Google Analytics Individual Qualification (IQ) test.