SEO Training Blog

5 Basic SEO Tips That Apply To Your Web Page For 2016

Basic SEO Tips

This month, I wanted to include a few SEO Tips for those of you who are getting self-started in optimizing your Web pages.

From month to month there are things that keep changing in importance, so this post is specific tips that may not be exactly new – yet they are still quite influential in getting your Web site found.

  1. Due Diligence With Your Keyword Research Is Still Tops
    There are still some great benefits to performing solid keyword research these days. There are still so many people that tend to guess at keyword usage as opposed to spending time doing genuine research using one of the many tools available online. These days, it is best to think of your keywords as “topics of interest” and the goal is to find the best keywords to fit your searching audience. Look for low to medium competitive terms that still have a satisfactory monthly search volume.
  2. Genuine Image Reduction Versus using the width and height attributes in an IMG tag.
    If a Web site loads too sluggishly, you just won’t gain much favor for high visibility.
    Of course the easy way for some people is to use the the width and height attributes within in an IMG tag. While this may produce smaller images up front, it will NOT increase the loading speed of your page.
    One of the simplest things to work on, is to reduce the image size of massive graphics. Google likes your Web site to load lightning fast, so the tip here is to actually resize the graphic and/or resolution of the graphic and then upload that to the page. Search engines like Google can often give favor to Web sites that load instantly. As an example, consider how fast Google itself loads for you.
  3. Make The Most Of Your Homepage’s Link Authority.By its very nature, your home page naturally attracts more links than other pages on your Web site. It is smart to ensure that some of that link authority gets directed from your home page to your other most important pages. Ideally, those that have had some optimization applied to them. In other words, don’t just rely on your home page to get found higher in the search results, but consider which other pages you might link to from home. These will include any other page that you think will be the most useful or helpful for your search audience to find. Some examples of pages you may want to consider, are of course primary product pages, Frequently Asked Questions pages or you might include something like a glossary of terms that relate to your specific industry.
  4. Stop Using Excessive Repetition In Your Title Tags.
    Each optimized page on your site should have an original term (one that has been researched) to start the Title Tag and Heading (H1.)
    We still see far to many Web sites that give no care to their Title and for example, will use their company name across all pages. Remember that to a search engine, they do not see the world made up of Web sites. A search engine sees its world made up of URLs. To much repetition in your Titles, will not gain any of your other pages much favor. For each page, you want to start the Title with your researched phrase and follow it with something useful or compelling. If you really must place your company name on every page, do it towards the end of the Title on the far left.
  5. An Essential Element Is To Keep Working On Content Freshness
    Think about it, who wants to come back to a Web site where nothing ever changes. Not only is this the case with your human readers but it also holds especially true for search engine robots.
    Add new articles, Blog posts, updates, resource pages on a regular consistent basis each week and you will see a whole lot more visits from the search engine robots on a regular basis. Plus you are giving your readers a good reason to come back more often.