Adding “” or [ ] to Keywords | Here’s How the Pros Do It

You’ve spent hours developing a keyword list using Wordtracker, Google’s Keyword Tool and Spyfu. Now you have to run down your spreadsheet and add the “” or the [ ]  for phrase and exact match. Here’s how the pros do it.

AdWords Wrapper is a free time saving tool that wraps keyword phrases in “quotation marks” (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns.