Author Archives: Barry
Enhanced Profiles for Twitter Advertisers
Social media marketing has grown exponentially over the last couple of years. It has helped in making brands like Facebook into multi-billion dollar companies. The main reason for this is the advertising revenue. With the number of people visiting these ……
A Replacement for Yahoo Site Explorer
Link research is very important when it comes to SEO and there are various SEO tools available for this task. Yahoo Site Explorer was one such tool that was an essential part of any SEO campaign. However, this tool was ……
New API for Google Analytics
Anyone who is involved in local search engine marketing will realize the importance of Google Analytics. Ever since the launch of version three of Google Analytics, there have been numerous updates to the product. Because of all these changes there ……
Importance of Mapping Keywords with Content
Anyone involved in SEO will tell you the importance of keywords. Even though this importance is well known, people often approach keyword research in a manner that is completely aloof form the strategy they use for creating content. Following different ……
Algorithm Changes Made by Google
Google is by far the most popular search engine, and the reason for this is the efficiency with which it works. Google keeps updating its algorithm to provide users with what they are looking for. Google’s algorithms have always remained ……
Significant Recent Changes in Google’s Search Algorithm
The simplicity of Google search is based on a complex set of algorithms. Every year, more than 500 changes are made to Google’s algorithm. The search engine giant recently made a number of fresh changes to its algorithm. While generating ……
Using AdWords ValueTrack Parameters
ValueTrack, the AdWords URL-tagging feature, offers useful information on each of your ad clicks. This data can help you optimize your targeting criteria and maximize your ROI. Although a useful feature, its functionality is lesser known compared to other AdWords ……
Changes in Webmaster Tools Link Data Categorization
Links to your website are divided by Google Webmaster Tools into two categories – internal links (links originating within your site) and external links (links from external websites). With the latest changes in link data categorization, the total number of ……
Some Underrated but Amazing SEO Tools
Our SEO workshop Toronto would be incomplete without giving you exposure to some of the best SEO tools. You will find a number of SEO tools online; some are very popular, while others you may never have heard of. But ……
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