You’ve spent hours developing a keyword list using Wordtracker, Google’s Keyword Tool and Spyfu. Now you have to run down your spreadsheet and add the “” or the [ ] for phrase and exact match. Here’s how the pros do it.
AdWords Wrapper is a free time saving tool that wraps keyword phrases in “quotation marks” (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns.
It doesn’t get easier than this. Here is a Sesame Street Google Adwords video detailing the Google considers while calaulating the cost per click.
If you get fed up with being redirected back to Google.ca when you are trying to search for your competitors on Google.com or Google.co.uk or Google.com.au you can try out this the Google Global Firefox Extension.
Not only will you be able to see your organic competitors but you will also see your PPC competitors as well. There are paid tools that can do the same thing but why pay when you can use this tool for free.
Inside AdWords announced that beginning today, Feb 24th, Google will change their policy regarding multiple display url domains in an ad group.
For example, an ad group containing the following group of display URLs would comply with this policy because all URLs contain the same top-level domain, “example.com”:
- * www.example.com
- * www.widgets.example.com
- * www.example.com/widgets/redwidgets/
- * www.example.com/index.html
On the other hand, and ad group containing the following group of display URLs would not comply with our policy because their top-level domains don’t match:
- * www.example.com
- * www.example.widgets.com
Check out the Inside AdWords blog for more detailed information.
If you have started a Google Adwords PPC campaign and are overwhelmed by the amount of information Adwords provides regarding optimization, analytics and return on investment, head over to YouTube an watch the Google Marketer’s Playbook video series.
The speakers can zip through the information quickly so be prepared to take notes and hit the pause button so you don’t miss anything.
Google’s new quality score Improvements will soon be going live. Google will still consider account click through rate history, keywords and landing page quality. Here is an excerpt from the Google adwords blog:
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