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Category Archives: Social Media Marketing

‘Sponsored Stories’ Lands Facebook in Trouble

Recently Facebook had launched a new feature called Sponsored Stories. Using this feature, brands could post in the news feed of users whose friends had liked or commented upon the brand page. As a result, some people filed a law ……

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Social Media Marketing Strategies for Small Companies

Social media marketing techniques are getting advanced day by day. As small businesses grow and want to make their presence felt in the online community, they are making use of social tools to build better relations with consumers. Some strategies ……

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Social Media: A New Era

A new epoch in social media is on the horizon that will force the field to mature. Evolution in the industry will take place because its consumers demand change in the way media and social intersect. Social media’s future can ……

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Advertisers Show Interest in Foursquaropoly

In spite of having no brand name, no headquarters, no official titles and no funding, Foursquaropoly, a yet to be developed product, is already attracting advertisers. The concept is being developed by three fresh Miami Ad School grads – Deanna ……

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Impact of Google Social Search on SEO

In mid February, Google updated Social Search, one of a series of recent modifications. The concept behind Social Search involves Google account holders doing a search and getting the most relevant results combined with those deemed important by Google from ……

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Google+ Eases into the Social Network Space

Industry sources that track Internet usage and statistics have reported that US user time on Google+, the search engine major’s new social network offering, has flattened after peaking mid July. The new service seems to be struggling in its efforts ……

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Online Social Activities Affecting Offline Behavior

Social media has become an important part of everyday life for many people. It helps people stay connected, contact old friends and acquaintances, share photos and videos and discuss about everything under the sun. Social media has created such an ……

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Google+ All Set to Redefine the Social Domain

Google is all set to take on popular social media sites like Facebook and Twitter with its latest product, Google+. Facebook had successfully ousted Orkut, a Google enabled social network site. Now Google, with Google+, aims to gain the rein ……

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How to Optimize and Integrate Content into Social Media

In order to ensure more traffic to your website and expand the readership of its content, it is important to incorporate the content across various channels. Social networking sites ensure that the website or content reaches many people. In this ……

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Effective Promotion through Social Media

Social media marketing is becoming extremely important for companies as there are millions of active users frequenting these sites. Registering the presence of the brand of a company on these websites assures more traffic to a company website. Many reputed ……

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