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Archive for the ‘Video Marketing’ Category

35 Online Video Tips from WebProNews

Wednesday, October 14th, 2009

WeProNews gives up 35 tips to Improve your online video performance including

1. Encode video files with good metadata like titles, dates, authors, descriptions and keywords.
2. Offer multiple formats (e.g. mov, mpeg, mp4, flv).
3. Include keywords (and the word “video”) in the filename.
4. On the page, follow general SEO principles for optimizing (title, meta, H1, etc. tags and URLs).
5. Include contextually related links to articles and other videos on the page.

Using TubeMogul to Syndicate Your Online Videos

Wednesday, October 22nd, 2008

I first learned about TubeMogul from Sherman Hu. I love to watch Sherman’s video tutorials because he doesn’t leave out any important details and he makes it easy to understand how to execute your blogging or video strategies.

TubeMogul tis a free tool you can use to syndicate your video to a dozen or more video websites. How does this help your business?

With Google’s universal search, videos appear more and more often in search results. In fact, last week, for a given local keyword, I noticed the same video, appearing on different video sites, ranking 1,2,3,4 and 8 for the appropriate keyword term.