1. Encode video files with good metadata like titles, dates, authors, descriptions and keywords.
2. Offer multiple formats (e.g. mov, mpeg, mp4, flv).
3. Include keywords (and the word “video”) in the filename.
4. On the page, follow general SEO principles for optimizing (title, meta, H1, etc. tags and URLs).
5. Include contextually related links to articles and other videos on the page.

TubeMogul tis a free tool you can use to syndicate your video to a dozen or more video websites. How does this help your business?

With Google’s universal search, videos appear more and more often in search results. In fact, last week, for a given local keyword, I noticed the same video, appearing on different video sites, ranking 1,2,3,4 and 8 for the appropriate keyword term.