Crucial Component to Establishing Your Online Presence
In the day of technology that we currently live in, there is a lot of emphasis on establishing an online presence. This presence is for companies and individuals alike. If you are a company selling a product or service, it is important to be online so that potential customers can read up about what you offer. On the individual level, the more of an expert you become in your field, the more people will trust you. Therefore, establishing yourself online is important so that others can reach out to you.
There is one crucial component that many people over look when it comes to establishing that online presence. It is the importance and knowledge of constructing a proper website. All too often people will throw together a quick website that looks like it was created by a six year old, and throw it up onto the internet as soon as possible. This is most certainly the wrong approach to start off branding yourself or company online.
It is highly recommended that before anyone tries to launch a website that they obtain proper knowledge beforehand. This can come in the form of an SEO training workshop, meeting with a professional for their opinion, conducting proper research, or any other form of information gathering.
Here are a couple key points to get you started on the information that you need to familiarize yourself with:
- SEO (Search Engine Optimization) your website to get properly ranked on Google
- Select keywords strategically for optimization
- Link within your website and to external websites to show credibility