Enhanced Profiles for Twitter Advertisers
Social media marketing has grown exponentially over the last couple of years. It has helped in making brands like Facebook into multi-billion dollar companies. The main reason for this is the advertising revenue. With the number of people visiting these sites growing each day, the ad space on these sites has become very valuable. Sites like Twitter also allow you to create brand pages which can be a great way of catering to a large audience. The enhanced pages will have the place for a header banner, and will also allow you to stick a select tweet to the top. This particular tweet can also auto expand to show you any media that might be embedded.
When Twitter had launched their brand pages program, they offered the option of enhanced profiles to 21 companies who were spending the most on Twitter. It was rumored that these select companies had spend more than $2 million on Twitter in the form of promoted tweets, trends, and accounts. Now, Twitter has changed its policy slightly, and any advertiser who has more than $25,000 in terms of active orders will be eligible for an enhanced brand page.
There has been no official list released by Twitter regarding the companies that will be eligible for this promotion. However, you can expect to see a lot of companies getting this privilege as $25,000 is not very high an amount, considering that last year, the promoted trends were being sold at the rate of $120,000 per day.