Google+ Makes a Big Mistake
Google+ has emerged as the only real contender against Facebook over the past few years. Twitter might have a decent number of followers but it is does not aim to be a social media platform like Facebook or Google+. Facebook has been around for quite some time and is a well-established force. Google+ on the other hand is very new and despite accumulating over 40 million users in a short span of time, it is still behind Facebook. As a result, Google+ cannot afford to commit any mistakes if it wants to strengthen its challenge for the top spot amongst social media sites. But, it seems that a mistake might have already been committed.
Google+ recently came out with brand pages. This was a feature similar to Facebook pages, and allowed celebrity and brands to create pages for establishing their presence on the site. The problem lies in the fact that anyone can create a page for any brand. You can go ahead and create a page for Pepsi or any other big company. In fact, at the time of writing this piece, the real page for Coca-Cola had fewer followers than a page created by a fan.
Facebook maintains a database of all the major companies, and when you try to create a page for such a company it displays an error saying the page already exists. Google should learn from Facebook and soon correct this mistake if it wants to compete with Facebook in this race of social media giants. Social media marketing training can help you in understanding such pitfalls better.