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Google+ Eases into the Social Network Space

Posted by: on September 9th, 2011
In Google, Social Media Marketing 

Industry sources that track Internet usage and statistics have reported that US user time on Google+, the search engine major’s new social network offering, has flattened after peaking mid July. The new service seems to be struggling in its efforts to take on Facebook, which is the world’s leading social networking website with over 750 million members.

Google+ was launched on June 28 this year in a beta trial, but was open only to a very limited set of users and only by invitation. The service offers excellent features for content sharing among friends in your ’Circles’. However, the downside to Google’s new social network rolling out so late in the game has meant that very often the people users would like to add are quite content with Facebook and don’t want to join a new social media site.

However, it must be remembered that the new service is now in a restricted field trial phase, which means that it has not been opened up on demand globally to everyone who wishes to join, though over 10 million users globally have joined Google+ since it debuted in June. While early responses from users have been very positive, access being limited makes the overall user experience slightly difficult to assess.

Google+ has been working on tweaking its old features and adding new ones ever since launch. The new service has introduced games on its site with third-party developers like Zynga Inc. Local search engine marketing opportunities should take off in a big way once Google+ launches its Brands Pages, and this is scheduled for the near future.

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