WeProNews gives up 35 tips to Improve your online video performance including

1. Encode video files with good metadata like titles, dates, authors, descriptions and keywords.
2. Offer multiple formats (e.g. mov, mpeg, mp4, flv).
3. Include keywords (and the word “video”) in the filename.
4. On the page, follow general SEO principles for optimizing (title, meta, H1, etc. tags and URLs).
5. Include contextually related links to articles and other videos on the page.

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