It doesn’t get easier than this. Here is a Sesame Street Google Adwords video detailing the Google considers while calaulating the cost per click.
New Google Adwords Video on Quality Score and CPC
March 12th, 2009How Many Links Should You Have On a Page?
March 10th, 2009We often tell students not to put hundreds of links on a page for a number of reasons. Most SEOs will tell you that you are ok with 150 or less becore search engines consider it spammy. Here is Matt Cutts’ explanation on why Google advises you to keep the links on a page to 100 or less.
Google Online Analytics Training
March 4th, 2009Google is now offering an online analytics course The course leads to Google Analytics Individual Qualification (IQ) test.
Follow Google on Twitter
February 28th, 2009Google’s Twitter account over 31,000 followers and they just got started. And who is Google following; Matt Cutts, Greg Stirling, Danny Sullivan and Robert Scoble to name a few.
See Who Your Google Competitors are Globally | Google Global Firefox Extension
February 27th, 2009If you get fed up with being redirected back to Google.ca when you are trying to search for your competitors on Google.com or Google.co.uk or Google.com.au you can try out this the Google Global Firefox Extension.
Not only will you be able to see your organic competitors but you will also see your PPC competitors as well. There are paid tools that can do the same thing but why pay when you can use this tool for free.
Google Rankings | Major Brands | Search Engine Results
February 26th, 2009Aaron Wall’s latest blog entry, Google rankings now placing a heavy emphasis on branding, provides detailed information on how Google is now favoring Brands in their search engine results pagges (SERPs).
Google may be using traffic details, bounce rates and more site factors to determine the “power” of a brand when including it in search results. If Google is favoring brands, it will changing the playing field as far as SEO is concerned.
eMetrics Marketing Optimization Summit | Toronto | Mar 29-Apr 1
February 25th, 2009Along side the SMX Search Analytics event taking place on March 31 – April 1, eMetrics Marketing Summit in Toronto will be running from March 29 – April 1. You can get a combo pass to both events and savea few bucks.
I will definitely be attending the SMX event and I expect to attend the Google Analytics Conversion Workshop at the eMetrics Summit. Justin Cutroni will be the workshop instructor for the day. Justin is the author of Google Analytics Shortcuts from O’Reilly.
Reputation Management | Keeping Bad News Off Page 1
February 24th, 2009Marketing Pilgrim has an inrteresting approach put forward by Michael Gray on search engine reputation management.
Search Engine Optimimization Journal also has a few great tips on moving your heckler to page 2.
Google Changes Display URL Policy
February 24th, 2009Inside AdWords announced that beginning today, Feb 24th, Google will change their policy regarding multiple display url domains in an ad group.
For example, an ad group containing the following group of display URLs would comply with this policy because all URLs contain the same top-level domain, “example.com”:
- * www.example.com
- * www.widgets.example.com
- * www.example.com/widgets/redwidgets/
- * www.example.com/index.html
On the other hand, and ad group containing the following group of display URLs would not comply with our policy because their top-level domains don’t match:
- * www.example.com
- * www.example.widgets.com
Check out the Inside AdWords blog for more detailed information.
International SEO | 2 Educated Opinions
February 24th, 2009The question of how to handle international SEO has popped up a couple of times this week. Here is MSN’s view on international search and Ninebyblue.com’s article on making geotargeted content findable. For a short list of tips on international seo, check out Search Engine Land.
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