Keyword research for local search is similar to regular keyword research. You have to find the best keywords for your business and then optimize for the local area.
For computer rentals in New York, as an example, the best keyword is computer rental.
Just add New York to the phrase so that the term New York Computer Rental appears in the meta tags, H1 tag, content and url if possible.
Here is more info on being found locally and keyword research:
You should make sure you have a free listing in YellowPages.com and SuperPages.com and Dexknows.com
These three yellow page directories provide search engines with local business information in the US.
In Canada, check www.yellowpages.ca for your free listing as www.yellowpages.ca provides Google Canada with local business listings.
You need to add his company info to the Google Local Business Center and Yahoo Local
Local Search Terms:
Go to Google and start typing in your city name. As you type, Google will complete your entry with a variety of search terms related to the city. After the city, start entering your business type and Google will give you search term examples as well.
Go to Yahoo. Same as Google but Yahoo will give you words at the front of what you type and after what you type.
Use Wordtracker for the same reason as Yahoo!
Use the Google Keyword Tool – Click the edit button for the country of choice, enter your 3 or 4 generic terms for your business and sort the results by average monthly searches.
Next, set up a spreadsheet and compare the results for individual keywords across the tools you used. Choose the best keywords that convert into sales and add the city to the term.
It won’t take long once you get the hang of it.
If you have started a Google Adwords PPC campaign and are overwhelmed by the amount of information Adwords provides regarding optimization, analytics and return on investment, head over to YouTube an watch the Google Marketer’s Playbook video series.
The speakers can zip through the information quickly so be prepared to take notes and hit the pause button so you don’t miss anything.
I first learned about TubeMogul from Sherman Hu. I love to watch Sherman’s video tutorials because he doesn’t leave out any important details and he makes it easy to understand how to execute your blogging or video strategies.
TubeMogul tis a free tool you can use to syndicate your video to a dozen or more video websites. How does this help your business?
With Google’s universal search, videos appear more and more often in search results. In fact, last week, for a given local keyword, I noticed the same video, appearing on different video sites, ranking 1,2,3,4 and 8 for the appropriate keyword term.
Matt Cutts has a good point. A few days ago, Google came out with a new tool inside Google Webmaster Tools. Frankly, if you are involved in SEO at all, you can be excused for the oversight due to the volume of information you are responsible for reading on any given day. Sometimes it is convenient to let a few items slip by. But this one is important.
Read Matt’s blog and then check out your own webmaster account for inbound links to your 404 pages. Then try to have the links directed to the proper page on your web site. We were able to fix (add) several links to a client’s website in a few minutes.
October 1, 2008 at the Prince Westin in Toronto, SOHO held a conference and exposition for business on the grow that the Academy attended. After attending the opening breakfast with Kerry Munro of Yahoo! Canada, the Academy headed over with the rest of the crowd to the trade show room. Exhibitors had set up their posts with vibrate colours and catchy phrases to attract the audience’s attention. Set up across from TalkSwitch FortKnoxis, the Academy immediately received eager clients and customers asking about their service.
At 1:30pm, the co-founders and partners of Wolf21 and the Academy teachers, Barry Byers and Michael Cloke, gave a presentation on Search Engine Optimization, Social Media Marketing and SEO training. They offered free advice, tips and strategies, and also evaluated websites for free. After returning to their post, more customers approached them about their expertise.
The conference and tradeshow was a perfect time for the Academy to advertise their services to up-and-coming businesses.
You have to love this Page Rank Lookup tool from Seo Chat. Rather then checking every page on your site individually for PR, SEO Chat’s tool allows you to check 100 urls at a time. Its a great time saver.
Seroundtable has a great conversation on image optimization with suggestions from some pros including:
Visit Serountable to see the complete list.
Google’s new quality score Improvements will soon be going live. Google will still consider account click through rate history, keywords and landing page quality. Here is an excerpt from the Google adwords blog:
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