Pay per click (PPC) ads refer to online ads that appear next to the search results on search engines like Google or Yahoo. It is better than traditional marketing methods such as advertising on television or other media tools as ……

Even before online display ads and PPC management came into the picture, marketers have been using coupons to market their products and services. But now, coupons are being offered not only in newspapers and on websites, but also on mobile ……

In spite of having no brand name, no headquarters, no official titles and no funding, Foursquaropoly, a yet to be developed product, is already attracting advertisers. The concept is being developed by three fresh Miami Ad School grads – Deanna ……

Link building is one of the most effective ways of improving your search rank. A higher search rank means more website traffic. Try to get links from popular and relevant websites. If your website is linked to authoritative sites, it ……

In mid February, Google updated Social Search, one of a series of recent modifications. The concept behind Social Search involves Google account holders doing a search and getting the most relevant results combined with those deemed important by Google from ……

Search engine optimization is one of the most popular methods for increasing website traffic. It is important to know how a search engine operates to be able to use SEO techniques to increase traffic on your website. Search engines look ……

In late February, Google added the Panda or the Content Farmer Update to its search algorithm. This is specifically aimed at nosing out sub-prime ‘content farms’ and rank these poor quality sites lower in Google’s search results. This approach is ……

Industry sources that track Internet usage and statistics have reported that US user time on Google+, the search engine major’s new social network offering, has flattened after peaking mid July. The new service seems to be struggling in its efforts ……

There is no point in creating a website that your customers cannot find online. The easiest way to generate traffic for your site is to conduct proper keyword research. For this, many tools are available online. Quick research can be ……

Here’s the continuation of tips of PPC campaign which can increase the conversion rate of a website. Track your Conversions A very important aspect of a Pay per click advertising campaign is to keep tracking conversions. Software for tracking conversions ……