SEO Training Blog

Small Businesses Can Find Success with These Recent Facebook Updates

Facebook for Business

Over the recent months, Facebook has been working tremendously to make advertising on Facebook easier to do. Here are some of the recent changes and updates that have been made to make life easier for the internet marketer.

Facebook for Business

If you’re not already familiar with it, Facebook for Business works as a “hub” for internet marketers to check out news and information that they can use to learn how to effectively drive more business with Facebook marketing. You will find numerous resources while using Facebook for Business and if you’re a marketer who isn’t already involved, it is something you should definitely consider checking it out.

It’s quite common that questions such as these are asked: “How do I meet business goals with Facebook, such as increase online sales and launch new products?” Within Facebook for Business, you will have access to information that will help you understand how to get started with the best strategies to accomplish tasks such as these.  All of these strategies can be found in the solutions section and are easily organized to help you find exactly what you’re looking for.

Also, Facebook for Business now has its own blog. Becoming a follower of Facebook’s new business blog is essential in keeping up-to-date with the latest Facebook news and updates which might have an effect on your business efforts.

Facebook Partnership with Shutterstock

Using effective images can be one of the most important components in creating a compelling advertisement. However, finding the right images for ads can prove to be very time consuming and at times, very costly.

On August 22nd, Facebook announced that they would be partnering with the stock image site, Shutterstock. Based in New York City, Shutterstock is a leading stock photography site. Since 2003 they have provided not only marketers, but creative professionals with the greatest images from around the world. This partnership will allow marketers who use Facebook advertising to have access to their immense variety of images – at absolutely no extra cost. When this feature becomes available, marketers will be able to browse and select images directly from within the ad creation tool.

We can all agree that compelling copy is what makes a great ad, but no one likes to see ugly advertisements. They don’t benefit anyone. Not only is Facebook looking out for its advertisers, but they are also doing this to create a better user experience. Although many stock images may seem generic in appearance, for the most part stock photography is very professional and esthetically pleasing.

By taking advantage of this free new feature that Facebook will be offering, marketers will no longer have to worry about licensing for their images, as all Shutterstock images are commercially licensed.

Multiple Image Uploads Allows for A/B Testing

A/B testing is a fundamental way to test your ads to determine how they are performing and which ones perform better. The savviest of marketers are doing it and Facebook is now making it easier to A/B test Facebook ads. In today’s social media market it is survival of the fittest and you simply must join in as one of the savvier marketers and start A/B testing your ads – including your Facebook ads. As of August 22nd, marketers are now able to create simultaneous ads easily at the click of a mouse. This means that for one single ad campaign, marketers can test several different ads with multiple images. To do this, all you have to do is select your desired photos from either your existing page photos, existing ad images, or now the Shutterstock image gallery. This ability is going to be extremely useful for marketers as A/B testing ads is the most effective way to find out the ad format that performs the best, engages the user the most and increases conversion rates.

Facebook Pages Manager App Changes

If you’re a marketer that takes advantage of advertising on Facebook, chances are you have the Pages Manager App which is available for both Android and iOS. Facebook recently made a few changes to the app, including fixing a few bugs and implementing some performance updates. One of the app changes that was made allows page admins to upload multiple images, edit existing page admins and add new ones.

All of these changes were made by Facebook to make it easier for marketers and to allow for a prettier and user-friendly Facebook. The most important thing however, is to take advantage of the business information that Facebook has recently started providing which is found in Facebook for Business.  This is an invaluable resource simply because the information found here is written for businesses who are, or who want to be active on Facebook, written by Facebook. Not only is everything specifically about Facebook for business owners and marketers, but the information comes directly from Facebook itself and includes all of the key information all in one place.