Social Media & Valentine’s Day
Every February 14, across North America and in many other places around the world, flowers, chocolates and gifts are exchanged between loved ones, all in the name of St. Valentine. Approximately 150 million Valentine’s cards are exchanged annually, making Valentine’s Day the second most popular greeting card holiday after Christmas. Valentine’s Day is, for many, not just a consumer holiday, but holds the potential for being the most romantic day of the year.
Is your company ready to launch a social media campaign for Valentine’s Day? Don’t fret, you don’t need to have a large marketing budget to engage your customers and relate your brand to the day of love and connectedness. Whether you own a lawn care company or a beauty supply store, with a little creativity and a simple emotional connection, you can have a major impact on your customers today, just by showing some heart.
Give Customers a Reason to Engage
By sending a virtual Valentine to your most loyal customers, creating a short video, or even taking a simple photo to post to your website, you are relating your brand to both the romance and giving nature of Valentine’s Day. Don’t forget to always give customers a reason to engage and participate in your campaign. Google did not disappoint this year with a special interactive doodle for Valentine’s Day on its homepage, which lets you send a virtual box of chocolates to someone you love via Twitter, Facebook, Google+ or a direct link.
Whether you host a contest, offer up product and service discounts, or simply pose a holiday themed question to your audience in the spirit of love and friendship, it is important for customers to value your content. It will boost your campaign’s reach and provide motivation for customers to share your information with others. Remember to incorporate relevant hashtags and always join in the conversation yourself. People want to know they are being heard, and responding to comments from your followers is the best way to let them know you are listening.
For some more examples of fun social media campaigns for Valentine’s Day, check out Starbucks “Cup Magic”, which engaged consumers with an app that allows users to write and send e-cards to loved ones, as well as Coca-Cola’s video advertisement “Love Is in the Air”.