You’ve spent hours developing a keyword list using Wordtracker, Google’s Keyword Tool and Spyfu. Now you have to run down your spreadsheet and add the “” or the [ ] for phrase and exact match. Here’s how the pros do it.
AdWords Wrapper is a free time saving tool that wraps keyword phrases in “quotation marks” (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns.
Inside AdWords announced that beginning today, Feb 24th, Google will change their policy regarding multiple display url domains in an ad group.
For example, an ad group containing the following group of display URLs would comply with this policy because all URLs contain the same top-level domain, “example.com”:
- * www.example.com
- * www.widgets.example.com
- * www.example.com/widgets/redwidgets/
- * www.example.com/index.html
On the other hand, and ad group containing the following group of display URLs would not comply with our policy because their top-level domains don’t match:
- * www.example.com
- * www.example.widgets.com
Check out the Inside AdWords blog for more detailed information.
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