When you type link:www.companyname.com into the Google search box (not the address bar) you get a picture of inbound links to a website.
There is a lot of speculation on the use and value of the link:operator to SEOs. In this video, Matt Cutts explains it from Google’s point of view.
We often tell students not to put hundreds of links on a page for a number of reasons. Most SEOs will tell you that you are ok with 150 or less becore search engines consider it spammy. Here is Matt Cutts’ explanation on why Google advises you to keep the links on a page to 100 or less.
Matt Cutts has a good point. A few days ago, Google came out with a new tool inside Google Webmaster Tools. Frankly, if you are involved in SEO at all, you can be excused for the oversight due to the volume of information you are responsible for reading on any given day. Sometimes it is convenient to let a few items slip by. But this one is important.
Read Matt’s blog and then check out your own webmaster account for inbound links to your 404 pages. Then try to have the links directed to the proper page on your web site. We were able to fix (add) several links to a client’s website in a few minutes.
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