You’ve spent hours developing a keyword list using Wordtracker, Google’s Keyword Tool and Spyfu. Now you have to run down your spreadsheet and add the “” or the [ ] for phrase and exact match. Here’s how the pros do it.
AdWords Wrapper is a free time saving tool that wraps keyword phrases in “quotation marks” (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns.
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