Using Your Google Webmaster Account To Build Links
Matt Cutts has a good point. A few days ago, Google came out with a new tool inside Google Webmaster Tools. Frankly, if you are involved in SEO at all, you can be excused for the oversight due to the volume of information you are responsible for reading on any given day. Sometimes it is convenient to let a few items slip by. But this one is important.
Read Matt’s blog and then check out your own webmaster account for inbound links to your 404 pages. Then try to have the links directed to the proper page on your web site. We were able to fix (add) several links to a client’s website in a few minutes.