Pay Per Click (PPC) Training – Take Your Online Advertising Higher

Pay per click advertising and SEO strategies go hand in hand. With PPC you can gain valuable exposure for your Website and discover which keywords are most effective for your target market. You can then incorporate what you have learned into your SEO strategy. PPC training from the Search Engine Academy provides you with everything you need to run a successful and affordable PPC campaign.

Comprehensive PPC Training

Taught by search engine marketing experts, our PPC training introduces you to the concepts behind pay per click advertising and gives you the skills you need to plan and manage your PPC program.

We stress the importance of knowing your audience, testing the effectiveness of keywords, writing good copy, and analyzing the results. Our small, focused PPC training workshops cover:

• General search engine marketing practices and concepts
• Review of the main PPC providers, including Google, Yahoo and MSN
• Researching and using keywords – how to find them and where to place them for maximum effect
• Effective bid management strategies that save you money but still get excellent click-through rates (CTR)
• Calculating and working with cost per click (CPC)
• Getting the best return on your investment
• Writing winning PPC ad copy
• Understanding what your analytics are telling you

Why Our PPC Training is So Popular

Business owners often want the benefits of PPC advertising without the added costs of paying an outside firm to manage their campaigns. By taking PPC training, you gain the skills you need and leave our class with a solid plan for launching and managing your own PPC campaign. 

As with our SEO training, we focus on small class sizes that offer highly focused instruction. The courses emphasize participation, questions and answer sessions, and a lot of feedback from our instructors.

If you think PPC sounds confusing or complicated, we can help demystify it for you. Our instructors know how to make the complex seem simple. They use actual examples to demonstrate all of the components of a successful PPC campaign, and encourage you to get involved so you can maximize your learning opportunities and build your skills.

Drive Traffic and Build Your Brand with PPC Training

After our PPC training you will have the knowledge you need to create and place effective PPC ads that increase visitor traffic on your site and position your brand as a leader in your industry.

By managing your own campaign, you will have complete control over costs and content. As your campaign evolves, you will know how to respond to customer traffic patterns and how to maximize your CTR and conversion rates.

Classes fill up quickly. To ensure you gain all the benefits of our PPC training, register today!

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