SEO Training – 1–Day Basic Workshop

Search engine optimization (SEO) can, at times, seem like a bit of a black box where it’s difficult to understand how it works. And, if you are working with an outside SEO company to act on your behalf, it can be difficult to clearly understand what they are doing to improve the ranking of your Website in search engines.

If you are looking for SEO training classes, the 1–Day Basic Workshop provides you with a strong understanding of how a Website is optimized from an SEO perspective, including Google SEO training. Through search engine optimization training, you’ll first learn how to optimize the pages of your Website from an on–page perspective to ensure that you have a solid foundation in place for a link–building campaign to follow. You’ll then learn about the various link–building channels to gain an understanding of the importance of link–building and how links are created.

Workshop Date and Time:

The next 1–Day Basic Workshop is on March 26, 2012 in Toronto, Ontario. The workshop starts at 9:00 a.m. and ends at 5:00 p.m.

Want to learn more about what will be covered in the 1–Day Basic SEO Workshop?

Let’s take a look at what you’ll learn.

Keyword Research

The SEO training course starts with keyword research. The objective is to teach you how to find exact phrases, which will allow you to optimize your pages for content that searchers are actively looking for. You’ll get hands on training with key tools to perform keyword research such as Wordtracker and Google’s Keyword Analyzer.

Natural Language Processing and Themes

Ever wondered how search engines think and view Web page content? You’ll learn how search engines use natural language processing and themes so you can develop highly effective content for improved ranking.

Working in Ranges of Pages

To maximize your ranking for various keyword phrases, long–term, it’s about optimizing multiple Web pages for different keyword phrases, and developing fresh content on a regular basis. You’ll learn how to balance the optimization of both competitive and niche keyword phrases by working in ranges of pages and developing fresh content using the right keyword phrases.

Content Development

To get found by search engines and rank well, it all starts with the development of content. And there are different types of content from text, to media, to podcasts. You’ll learn about the different types of content and how they are used for optimal SEO results. You’ll learn how to write content to get found by search engines and be responded to by prospects. It’s truly a matter of meeting the needs of both search engines and prospects. It’s part science, part art. We’ll cover both. You’ll also learn tips on writing content such as paragraph length and how to maximize click–through rates and conversion through the development of high quality, strategic content.

Keyword Placement

Once you have performed your keyword research and have a basic understanding of how and what you want to communicate on each Web page, it’s all about proper keyword placement to achieve strong on–page optimization. You’ll learn about proper keyword placement including title tags, meta descriptions, H1 and H2 headlines, link text, body text, URL placement, and incoming link text. You’ll also learn about the importance of keyword proximity and prominence to get the most out of your Website optimization.

How to Get Your Pages Found

After establishing a strong understanding of how to optimize your Website, you’ll then learn best practices on how to get your pages found through links, paid inclusion programs, and sitemaps. You’ll learn what to avoid and what can compromise your pages being indexed by search engines and directories. You’ll learn about directory and search engine submissions, as well as how to build link popularity for your site and individual pages. And the day will end learning about paid inclusion programs to further enhance your link building campaign.