SEO Training – 3–Day Advanced Workshop

If you are looking to establish a strong understanding and foundation in SEO, the 3–Day Advanced Workshop is a great choice. Whether you are looking to gain a better understanding of SEO to better manage your SEO vendor, or would like to perform SEO yourself, in only three days you will learn the fundamentals of SEO. The SEO training classes starts off by providing a strong understanding of on-page optimization to enable you to gain a clear understanding on how to develop a well optimized Website and platform for future link–building. You’ll then learn how to maximize your ranking in search engines and win the SEO ranking war through link–building.

Workshop Date and Time:

The next 3–Day Advanced Workshop is from March 26, to Mrch 28 2012 in Toronto, Ontario. Workshops start at 9:00 a.m. and end at 5:00 p.m.

What will you learn on each day?

Day–1 – On–Page Optimization and
Introduction to Link–Building

On your first day, you will gain a strong understanding of how to optimize your Website and get introduced to link building. Let’s take a look at what you’ll learn on day–1 of the SEO training course.

Keyword Research
Search engine optimization training starts with keyword research. The objective is to teach you how to find exact phrases, which will allow you to optimize your pages for content that searchers are actively looking for. You’ll get hands on training with key tools to perform keyword research such as Wordtracker and Google’s Keyword Analyzer.

Natural Language Processing and Themes
Ever wondered how search engines think and view Web page content? Through search engine optimization and Google SEO training, you’ll learn how search engines use natural language processing and themes so you can develop highly effective content for improved ranking.

Working in Ranges of Pages
To maximize your ranking for various keyword phrases, long–term, it’s about optimizing multiple Web pages for different keyword phrases, and developing fresh content on a regular basis. You’ll learn how to balance the optimization of both competitive and niche keyword phrases by working in ranges of pages and developing fresh content using the right keyword phrases.

Content Development
To get found by search engines and rank well, it all starts with the development of content. And there are different types of content from text, to media, to podcasts. You’ll learn about the different types of content and how they are used for optimal SEO results. You’ll learn how to write content to get found by search engines and be responded to by prospects. It’s truly a matter of meeting the needs of both search engines and prospects. It’s part science, part art. We’ll cover both. Learn tips on writing content such as paragraph length and how to maximize click–through rates and conversion through the development of high quality, strategic content.

Keyword Placement
Once you have performed your keyword research and have a basic understanding of how and what you want to communicate on each Web page, it’s all about proper keyword placement to achieve strong on–page optimization. You’ll learn about proper keyword placement including title tags, meta descriptions, H1 and H2 headlines, link text, body text, URL placement, and incoming link text. You’ll also learn about the importance of keyword proximity and prominence to get the most out of your Website optimization.

How to Get Your Pages Found
After establishing a strong understanding of how to optimize your Website, you’ll then learn best practices on how to get your pages found through links, paid inclusion programs, and sitemaps. You’ll learn what to avoid and what can compromise your pages being indexed by search engines and directories. You’ll learn about directory and search engine submissions, as well as how to build link popularity for your site and individual pages. And the day will end learning about paid inclusion programs to further enhance your link–building campaign.

Day–2 – Link–Building, Video, and Local Optimization

On day–2, we cover some of the key SEO topics that produce real results, including link-building, video optimization, and local optimization to take advantage of opportunities on a local level.

Internal Linking Strategies
As discussed earlier, link–building is critical to the success of an SEO campaign. And it all starts off with a sound internal link–building strategy to complete your on–page optimization. Since internal links are viewed as incoming links, you’ll learn how internal linking is performed to:

• Target keyword phrases using the power of link reputation.
• Direct spiders to crawl deeper into your Website.
• Make sure the spiders find your pages through more than one window of your site.
• Ensure your site visitors find your important pages.
• Stop the search engines from spidering links, but still allow your visitors to click through the links.
• Understand the difference between absolute and relative links.

You’ll learn how to study your own Website to identify internal link building opportunities. You’ll learn about helpful software programs to assist with internal linking, as well as the 17 ways search engines judge the value of links.

External Linking Strategies
External link building starts by covering key external link building strategies such as writing content that’s legitimate link bait, link bartering, discussion forums, and how to become an expert in your field through articles, blogs, and social media. You’ll learn how to build link popularity on a per page basis and how to use proper link text to help maximize your authority within your industry. You’ll learn how to identify authoritative sites and how to go after them to establish links back to your Website. You’ll learn about free and paid directory submissions, and how to analyze your competitors back–links to uncover key link–building opportunities for your Website.

Local Search Engine Optimization
Local search engine optimization can be accomplished relatively quickly, if performed correctly. You’ll learn how to optimize your site locally in key search engines, such as Google and Bing, to rank well in your local market. You’ll learn how to perform local keyword and competitor research to clearly understand your local competitive landscape. You’ll learn how to create local business profiles, claim your business listings, and establish profiles that are accurate and trustworthy to achieve the best possible local ranking. You’ll learn about where and how to get your business listed such as Internet Yellow Pages and search engine local listing pages. And you’ll learn how to make it easy for customers to leave a review for additional optimization.

Blogging for Improved Search Engine Optimization
One of the best ways to produce fresh content for your site for continued optimization is through the use of a blog. You’ll learn about the different uses of a blog for business. You’ll learn about proven tips to writing blog posts that get results. You’ll learn how to encourage commenting and sharing to maximize your social search results. You’ll learn the importance of commenting on other related blogs and how to comment from a search engine optimization perspective. And you’ll learn about the key blog resources and search engines to get noticed.

Social Search and Personalization
Google, Bing, and other search engines continue to shift from traditional search results to social search and personalization. You’ll learn about the importance of social networks from an SEO perspective, as well as how the personalization of search adds another layer to the ranking process of search engines such as Google.

Major Data Providers
Search engines and directories are complex. To help you gain a clear understanding of the relationships that exist and how search engines get their information, you’ll learn who the major date providers are and who provides content and search results to who.

Video Optimization
Just like text can be optimized for search engines, so can videos. You’ll learn how to optimize videos using the title, description, meta data, file name, URL, and link text. You’ll learn how to use a transcript for videos that have audio to maximize optimization. You’ll learn how to create a video site map and build Web pages for separate videos. You’ll learn how to file your videos to make it easy for search engines to index your videos. You’ll learn about the optimal file formats to develop your videos in. You’ll learn how to use and integrate video rating to increase viral results. And, you’ll learn how to distribute your video for increased exposure and traffic to your Website.