Social Bookmarking Workshops – Build Links and Traffic to Your Site
It used to be that bookmarking was limited to the Favorites menu on your Web browser. With the advent of social bookmarking, people can now store bookmarks on the Web and share their favorite sites with other Web users. The marketing potential is huge – the more your site is submitted, the more links it has and the more popular it will become.
What is Social Bookmarking?
Users who visit bookmarking sites can set up lists of bookmarks and manage them with a series of tags. The “social” aspect comes from the sharing of these bookmark lists with other Web users. Some sites even allow ratings and comments on bookmarked sites, which can help users gauge the value of a site. Social bookmarking sites draw a lot of traffic, and sites tagged there tend to rank better on major search engines.
Tags give social bookmarking an advantage over search engines. With search engines, computer software defines what a site means. With bookmarking, people find a site they like and give it a tag that is a more accurate reflection of its meaning. Networks and links get built as people with similar interests make links to each other’s bookmarks.
The tags on social bookmarking sites are the key to using this medium as a marketing tool. Tagging is wide open – there are no standards and no controls on the vocabulary used. Even without standards, you can learn how to put these tags to best use and get your site found.
Social bookmarking builds incoming links to your site and may draw more traffic than search engines do, all of which has made it a popular marketing tool. As with any form of online marketing, a little education can help you make the most of it.
Learn More About Bookmarking
Our training will show you how to unlock the potential of sites like Digg, Technorati, del.icio.us and others, with the end result of improving your search engine rankings. We cover:
- The rise of social bookmarking
- How it works
- Which sites are most popular
- Using bookmarking sites for keyword research
- The benefit of tag clouds
- Building a network
- Incorporating bookmarking links into your blog posts and articles
- Using automatic bookmarking tools
Search Engine Academy Training
Our background is search engine marketing (SEM). As leaders in this industry, we are well versed in all of the standard SEM tools and the new opportunities presented by social media.
Participants not only learn new and effective marketing techniques, they get to apply what they learn before they leave the class through innovative and engaging hands-on assignments.
Social bookmarking is a cost-effective and powerful marketing tool. To learn more, contact us today or register online for our next course.
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