Understanding Web Analytics

Web analytics tell you a great deal about how your site is performing and how people interact with it. On-site analytics can tell you which pages got the best response and which resulted in sales. Off-site analytics can help determine your visibility and audience appeal.

This valuable information can help you fine tune your online marketing, but knowing where to source your Web analytics and how to interpret them can be a challenge.

Web Analytics Training

You know that your marketing efforts must be continually monitored and measured to gauge their performance. In the online world, the number of hits and visits to any Website or page is easily tracked and measured. While that ease of measurement is a good thing, it can create huge volumes of data that are difficult to understand and act on.

Our training is designed to help businesses understand the purpose and value of Web analytics. We will discuss:

• Which trends and statistics you need to pay attention to
• Which vendor suits your needs and budget
• Costs involved
• Return on investment – how much you will gain from the money you spend on your site analysis
• What you can learn from your reports and how that information can help you increase business

Web Analytics – Which Vendor to Choose

There are many Web analytics vendors operating today. It can be difficult to tell one from the other, or to know which one is best. Our in-depth discussion of the concepts and uses of Web analytics will help you make a decision on which vendor to choose.

We cover the major providers, including ClickTracks and Google Analytics.

Google Analytics is a service we devote a lot of time to. It is a free product that tells you how visitors find your site and how they respond to it once they get there. Google Analytics is a comprehensive research tool that produces valuable data in an easy-to-use format. It provides you with:

• Complete tracking of online ads and paid links, keywords on all major search engines, newsletters, and affiliate campaigns
• Integration with Google AdWords
• Benchmarks to help you compare your results to others in your industry
• Geographic targeting
• Data on how visitors navigate your site
• Tracking of purchases made through online sales, and more  

Get Meaningful Analysis That You Can Work With

Our training is designed for business owners and marketers who need a layperson’s understanding of Web analytics.

Through discussion and in-class assignments, our participants come away with the knowledge they need to select the most suitable vendor, and to manipulate the data they receive into a concrete plan for increasing Website visits and conversion rates.

Register for our web analytics workshop today and watch your business grow!