Search Engine Optimization Training Course Agenda

We adapt both the Basic SEO Essentials and SEO Mastery Workshops to your specific needs!

Courses are led by SEO industry leaders John Alexander, Barry Byers, focusing on hands–on instruction, high levels of student participation, and in-class feedback on assignments.

If you have questions about the SEO Mastery call SEO experts Barry Byers at 905-469-6330 for more information.

Obtain the insider SEO knowledge you’ll need for top rankings with a few hours of practical, in-class exercises led by our SEO industry leaders.

As an added bonus, with either the 3–Day Advanced SEO Mastery you also get our 6-month Mentoring Program* which provides continuing support for no charge.

Quick Links

• 2–Day SEO Basic Workshop – $1,095 USD
• March 5,6,7 2010 3–Day SEO Mastery Workshop – $1495 USD
• 5–Day SEO Mastery Workshop – $2,195 USD

No more worries about where you rank.

No more worries about search engine marketing strategy.

No more worries about changing algorithms.

Get the expert SEO knowledge you’ll need for top rankings with a few hours of practical, in–class exercises led by respected industry leaders John Alexander and Barry Byers.

Keep current with changing SEO trends. Our courses are always being updated to reflect new SEO techniques. See the outline of our 3–day Advanced SEO agenda for the latest topics

Get continued support as you apply the SEO skills you learned to your own site. Our 6-month mentoring* is available for no additional fee, for students who attend the 3–Day Advanced.

Exciting new topics are included in the 3–Day Course

• New Keyword forensics –- An innovative approach that will uncover new ways of driving high-quality traffic to your site. Learn how to decipher the hidden clues about the way your target audience searches the Net. This new session brings keyword research to a whole new level.
• New Truth and myths about search engine robots — highly informative look at the exact "sequence of operations" of a search engine robot.
• New Content development made easy –- learn how to write irresistible copy that will hook visitors and encourage them to respond to your call to action.
• New Working with database-generated sites — discover how to get 98% of your dynamic pages completely indexed and ranked by the major search engines. These are some of the most effective techniques we’ve ever taught for increasing visibility by an average of up to 500%.
• New Cascading style sheets –- learn how to clean up your code while maintaining excellent design standards. This new session shows you the many advantages of using CSS in your SEO strategy.
• New The Missing Element in SEO — learn how to avoid roadblocks with your Web site. A unique, original and inspiring session that will stir up your creativity, generate new ideas, and lead you to more SEO profit centers for your business.
• New LSI (artificial intelligence) — learn how to work with one of the latest and most powerful white hat influences in the SEO/SEM industry.
• New Google SiteMap –- gain an understanding of why Google SiteMaps are critical to the success of your site.
• New Power of internal linking –- white hat strategies for creating page links within your own site.
• Plus loads of examples and demonstrations as well as all of our private SEO strategies with our complete tried and true "hands-on" SEO training sessions where you "learn by doing."

2-Day Basic Essentials SEO

Day One - Basic Essentials

FOCUS: Learn our step by step, stress free system for gaining top Web visibility and exposure

• Discover our personal 6–step system for achieving top search engine rankings. We know this system works because we use it ourselves.
• Reduce Stress and Get Results. Using our system you will get results fast, without any added anxiety.
• Learn how and why our system will deliver results for your Website.
• Demonstration of Steps 1 through 6 – we cover a variety of topics in a specific order for maximum impact.
• Learn how to determine exactly what your ideal buying audience is searching for.
• Discover ways to take advantage of new SEO opportunities quickly and without stress.
• Gain insider knowledge and become a power user of Wordtracker, the keyword research tool.
• Class practice time
• Hands–On Assignment!
• Examples of what type of content works best
• How to gain maximum advantage from your Web copy
• Step by step guidance on how to create content and in what order
• How to quickly optimize your pages without fooling with code for hours
• Class practice time
• Hands–On Assignment!
• Learn unique ways to make dramatic improvements to your click through ratios
• Class practice time

Answer questions, and student progress evaluation.

Day Two - Basic Essentials

FOCUS: Search Engine Processes

• Discover which search engines and which Directories are most important.
• Review all of the ways to get your pages indexed by search engines.
• Learn the most effective ways to get your pages submitted and accepted
• Advantages of Paid Inclusion and review the disadvantages.
• Submission tips and order sequence
• How to monitor and benchmark your Web visibility
• Class practice time
• Hands-On Assignment!
• How to stay out of trouble with the search engines.
• Everything you need to know about working with Directories.
• What’s working right now with link reputation.
• How to build legitimate link popularity.
• The Power of working with Blogs
• How Blogs work and advantages of Blogging strategies
• Making the most of your Blog
• Blog Search Engines

Review of Participants’ Web Sites

Group Problem Solving Assignment!

Answer questions, and student progress evaluation.

Final Exam & Certification Awards

3-Day SEO Mastery Workshop

Day One - Mastery Workshop

FOCUS: Advanced Keyword Research and Creating Effective Sales Copy

The Future of Search Engine Marketing

Advanced Keyword Research and Behavioral Trend Analysis

• You may "think" you know how to research keywords, but you’ll learn how much you really don’t know in this intense session that deals with choosing targeted keywords for your Web pages.
• Build your Lateral Thinking Skills - You’ll learn how to think of alternate routes if the logical path isn’t effective, and you’ll learn how to think "outside of the box," and watch lateral thinking convert to traffic and sales for your site.
• Working with high-performance "root words."
• How to find your own industry related "windows of opportunity."
• (New session) "Wordtracker forensics" how to quickly discover hidden evidence of search behaviors
• Hands-On Assignment!

Advanced Optimization Strategies

• How to Create Captivating Sales Copy for Your Web Site
• Release the creative SEO inside of you - how to separate your service from others.
• How to increase your chances at converting visitors to buyers?
• Learn how to increase your conversion rate by writing effective sales copy.
• Hands-On Assignment!

Web Site Reviews

• Each student is given a review for one of their sites on the big screen
• Multiple suggestions and guidance for improving your visibility
• Many new ideas and enhancements often originate from these sessions of high value brainstorming
• Improving your click through ratios and improving business
• 14 Reasons Why People Click on My Link Instead of Yours
• Hands-On Assignment!
• Optimization process review

Answer questions, and student progress evaluation.

Day Two - Mastery Workshop

FOCUS: Search Engine Processes and Advanced SEO Strategies

Review of Evaluation Forms and Answer Questions

Latent Semantic Indexing - What it is and how to take advantage

• Example of how powerful LSI strategies are
• Discussion on Submission Procedures, including XML Feeds
• Building Relevancy in Yahoo!
• Conversations on Google
• A look at MSN
• Powerful tools you need to know about
• Hands-On Assignment!

The Importance of Building A Legitimate Link Reputation

• What is "Link Reputation"
• How important is Google’s PageRank?
• Alternative strategies for gaining exposure in Google, Yahoo and others within just 48 hours
• Hands-On Assignment!

Web Site Reviews

• In this valuable session you will have your site reviewed by our team of experts and engage in group brainstorming that will provide even more ideas about increasing your site’s visibility.

Work around strategies for common design challenges (with many new sessions)

• Special presentation by  on exactly how a search engine robot works
• Special presentation by  on how to make sense of CSS for SEO
• Special presentation by  on how to get your dynamic pages completely indexed and ranked
• Special presentation by  on how to get your database pages ranked
• Special presentation Understanding PPC Strategies and lowering Your Cost per Lead
• Other important and powerful "work around"

Working with the Pay Engines

• No doubt about it — the pay engines can play a very important role in search engine optimization if you understand the rules of the game.
• Learn strategic tips and methods that will capture new targeted traffic that converts to undeniable sales.
• Learn of services to help you track your keyword purchases.
• Hands-On Assignment!

How to Boost Compelling Visitor Response (and Increase your ROI)

• After working so hard on gaining targeted traffic to your site, are there any usability issues that could hinder sales? After all, getting the traffic to your site is the first step, but converting that traffic to sales is your ultimate goal. Do you know how?
• Hands-On Assignment!

Answer questions, and student progress evaluation.

Day Three - Mastery Workshop

FOCUS: Advanced Strategies and Strategies "Beyond SEO"

Review of Evaluation Forms and Answer Questions

How to Increase Visibility, Credibility, Name Recognition, Branding, and Link Popularity

• Learn the power behind article writing, and get ideas for your own articles.
• How to find new markets and how to build a distribution network.
• Strategies for reaching approximately 1.5 million people in just 48 hours.
• General writing tips

Web site Statistic and log analysis:

• Tips for analyzing your reports and data
• Which are some of the best reporting systems
• How to use the data to make Web site improvements and increase business
• What areas are the most important in log analysis, and which should you be concentrating on?
• How to use reports to solve problems
• Our favorite tools for monitoring the Spiders
• Hands-On Assignment! Demonstration of software for tracking traffic and spider visits.

Next you can choose from 1 of 2 different Tracks:

Track #1: The Professional SEO: How to build a new SEO business right from scratch.

• Are you a professional search engine optimizer with clients? If so, this session will help you learn how to convert prospects to actual clients!
• You will learn:
• The smartest ways to find new customers
• All about Pricing strategies;
• How to build powerful proposals;
• How to build your new SEO business from scratch;
• How to establish credibility with clients when you are new;
• How to manage client communications;
• How to continually out-perform your client’s expectations;
• How to build your business presence through networking.
• Key essentials for building clients for life

Track #2: For SEO’s who are Working on Their Own Sites

• Detailed Insights Into Each Major Search Engine
• Review participants’ pages and sites and conduct a "problem solving" session.
• Review projects created earlier in the day.

Answer questions, and student progress evaluation.

Final Exam & Certification Awards

Gain Even More Benefits with Annual Attendance at a Search Engine Mastery!

"Why should you attend an SEO Training Course every year?"

1. After completing the beginner’s workshop, students will want to apply what they learn and then return next year for the advanced course. Advanced users will want to return every year to keep up with the changes in the fast-paced SEO industry.
2. For those seeking even more SEO knowledge, regular annual attendance at an Ultra Advanced SEO Symposium is a must.
3. The SEO industry never stands still. There are constant changes that you need to learn about. As techniques and trends shift and evolve, we adapt our workshops accordingly. Even the standard sessions will have new content, so you are sure to learn something new every time you attend.
4. Learning everything you need to know about SEO can take time. Beginners often want to take small steps – learning some basics and then returning each year to learn more advanced techniques.
5. No two workshops are the same. A different mix of people every time ensures fresh perspectives and new ideas for your SEO strategy. Regular attendance also connects you to people who share your interest in SEO success. Because we focus so much on student participation, our workshops offer the perfect chance to network with and learn from others.
6. You never know who you might meet. Our workshops attract some of the best and brightest in the SEO industry – always good contacts to have.
7. If you return during the current or next year, you get a substantial half-price discount on the fee for your next course! (Note: this discount doesn’t apply to the Ultra Advanced SEO Symposium.)
8. We offer an impressive Start-Up Tools Arsenal. Just ONE of those offerings is being able to attend one of Danny Sullivan’s Search Engine Strategies Conferences at a discounted price!
9. Don’t forget that the workshop fees and all travel expenses are 100% tax deductible as a business expense, which will certainly help you at tax time!
10. Beyond the practicalities, Search Engine Workshops are a great time! We keep the number of attendees low for a reason. Small classes give better chances to connect and exchange ideas. Your classmates become more than colleagues – they become friends you can talk to about your SEO challenges and successes. You can keep in touch after the workshop by participating in the World Resource Center.
11. Join us at least once a year to keep up with what’s happening in the industry and to get to know another group of search engine friends.