If you trawl the net, you will dig up tens of articles on how best to deal with dissatisfied fans on social media sites. You will also find many posts on how to reward your most valuable social media fans and customers. However, there are not many posts on how you can convert these silent followers or casual likers into fans.
The world of public relations and social media are intertwined and ever-changing. You can’t afford to lag behind in this realm, because if you do not tap into the trends, someone else certainly will. Here are few public relations and social media trends that you can expect to see in 2014.
Encouraging Fans to Share your Content Though Google+ is not yet as popular, worldwide, as Facebook or Twitter, many companies and PR professionals are using it to promote their content. The largest benefit to Google+ is, of course, the fact that it is promoted by Google, the largest and most used search-engine in the world.Read the full article →
How to Get Media Exposure Without a Direct Pitch Consider that you handle media relations for your company and your company has asked you to pitch a story to the press in hopes of gaining some media exposure. In most cases, after a PR professional writes a press release or crafts a pitch for aRead the full article →
Social Media Outlets for Business There is no doubt that social media platforms are key tools for any business hoping to communicate and engage with a virtual audience. Each of the popular social media platforms today have unique components and benefits to offer, and often enable access to a slightly varied audience platform by platform.Read the full article →
Tips to Pick a Winning Hashtag Most social media platforms that have a large fan-following now support hashtags, which has placed a new tool in the hands of marketers worldwide. Many businesses are launching Twitter, Instagram and now even Facebook campaigns that centre around specific hashtags. If your company is preparing to begin a hashtagRead the full article →
LinkedIn Announces Publishing Platform Open to All Users Recently, LinkedIn announced its plans to open its publishing platform to all users, giving anyone with a LinkedIn account the opportunity to blog on its site. Essentially, if you have a desire to share career advice or industry insights that would be useful to other members, LinkedInRead the full article →
Every February 14, across North America and in many other places around the world, flowers, chocolates and gifts are exchanged between loved ones, all in the name of St. Valentine. Approximately 150 million Valentine’s cards are exchanged annually, making Valentine’s Day the second most popular greeting card holiday after Christmas. Valentine’s Day is, for many, not just a consumer holiday, but holds the potential for being the most romantic day of the year.