SEO Training Blog

7 Essential Ways to Improve Your LinkedIn Business Marketing


If you’re a business owner, professional or internet marketer, LinkedIn should be your most important and engaged in social networking account. Connections are key to the success of your business and LinkedIn is one of the best ways to build these connections. Many businesses and marketers place most of their efforts on Twitter, Facebook, etc. and fail to utilize the impressive marketing abilities that LinkedIn has to offer. LinkedIn can be a powerful marketing tool for your business and if used properly, can take businesses to the next level.

Have a Complete Company Profile

This might seem rather obvious, but demonstrating a complete company profile is a must. Make sure to clearly state clearly what your company does, how long you’ve been in business and how you can be contacted. If you want to be sure that your profile looks top-notch and professional, upload a company logo, link to your other social networking accounts and establish an RSS feed. Also, Google loves LinkedIn. If you know your SEO basics, make sure that you optimize your LinkedIn page for SEO. Some of the ways you can do this are to customize your URL with your business name, add appropriate anchor text to the links on your page and of course, link externally to your LinkedIn Page. One more important SEO tip for LinkedIn is to have your profile privacy settings set to “full view” which will be discussed at the end of this post.

Use Status Updates

Not only does posting regular status updates on your LinkedIn company page keep you more active in the community, but it’s an excellent place to advertise special company offers, announcements, provide tips and establish yourself as an authority. Don’t go crazy with status updates, but it’s important to update regularly, even if it’s simply linking to articles which you think people might find interesting and/or informative.

Be Active in Groups

There are two ways you can be active in LinkedIn Groups. You can either participate in existing groups related to your industry, or you can create your own groups. Being active in groups are an ideal way to build connections that will help with the success of your business.

If you haven’t been active in LinkedIn groups before, it is suggested that you engage in some existing groups to learn a little bit about how they work and what contributes to the success of a group. You can join up to 50 LinkedIn groups, but choose about 5 high-quality groups to become regularly active in.

Once you see how LinkedIn groups operate – what works and what doesn’t, it can certainly be beneficial to create your own company-branded group that reflects the industry of your business. As you can imagine, this can be a great way to build prestige in your industry.

LinkedIn Direct Ads

Direct your advertising efforts towards a professional audience by using LinkedIn Direct Ads. Similar to other social media platforms, businesses are able to set their own budget by PPC and daily budgets. LinkedIn is an excellent way to establish B2B targeting with your advertising efforts. With the ability to be able to target your LinkedIn ads by geography, industry and company size to name a few, you simply can’t go wrong.

Use Company Buzz

Company Buzz is an app which allows LinkedIn users to keep track of what others are saying about the company. It isn’t exactly something that markets your business, but businesses can gain extremely insightful information from using it.

Get Your Business Recommended

One of the most powerful features that LinkedIn brings to the table is the recommendation feature. Your business can either make recommendations by vouching for other LinkedIn users, which in a sense is promoting your business as you’re building a closer bond with that person/business by doing so. Ideally, you want your business to be recommended by others. An upfront approach to getting recommendations on LinkedIn is to simply ask your connections. There is nothing wrong with doing this and you have them as connections for a reason.

Adjust Your Privacy Settings

There should be absolutely nothing private about any of your business profiles on any social media platform. It’s just not very smart – this isn’t your personal profile. This tip can be applied to not only your LinkedIn profile, but all of your social media profiles as well. Selecting “full view” in your LinkedIn privacy settings has many benefits. Not only does it allow potential partners, employers and clients the ability to check out your profile, but it also allows search engines to crawl the entire content on your profile. 

There are so many ways you can market a business on LinkedIn and it all comes down to being creative, staying active, and building valuable connections that you maintain contact with.