Factors Affecting the Value of Your Backlinks
Understanding the value of backlinks is essential for effective search engine optimization, but many website owners are under the impression that only the links themselves matter. SEO training Toronto can help you better understand various factors that affect the value of your backlinks.
The factors include placement i.e. whether the link is on a deep page or the home page, if it is a part of the content or the template, whether or not it has a strong social profile (seen on Facebook or tweeted regularly), whether the page with the link is regularly updated and crawled or not, are the links distributed naturally, the number of reciprocal links and whether a majority of links are from low quality websites or authoritative sites. Tools like Majestic SEO and Open Site Explorer can make the task of assessing your backlink profile easier.
It is important to take a look at your backlink profile regularly. While you are at it, try to remember that the evaluation of backlink profile is a holistic process. Some of the factors you need to check out include anchor text, link strength, growth, placement, social signals and destination. It is advisable to avoid paid links as they go against Google guidelines. Remember that too much of a good thing is usually bad, this is especially true with regards to destination URL and anchor text, even while avoiding paid links. Also, try not to concentrate on one page or keyword. Backlink profile that looks natural and has a lot of variation gives the best results.