SEO Training Blog

Impact of Google Social Search on SEO

In mid February, Google updated Social Search, one of a series of recent modifications. The concept behind Social Search involves Google account holders doing a search and getting the most relevant results combined with those deemed important by Google from your social networks as well. Of course, at present, these new social search results depend on users being logged into their Google accounts.

For those who have SEO (search engine optimization) in mind, it is now obvious that Google is now combining relevance with relationships where search results are concerned. So the impact of Google’s Social Search on SEO is a game changer. As the search engine market leader continues to tweak these updates and algorithms, it is certain that SEO and the areas of content, social network building and participation will become increasingly important for businesses with an online presence.

Business enterprises that wish to make an impact online must utilize blogs and other digital real estate and create profiles on leading social media sites such as Twitter, Google+, Facebook and LinkedIn. Of course, standard SEO practices like relevant and quality content created around keywords and link building will remain crucial but participation in social networks is fast becoming a ranking factor.

There is time yet to adopt these requirements as it will probably take years for social search to become fully functional, but there is no denying the fact that network building and participation online must become a pivotal practice for businesses. Hire the services of a local search engine marketing agency to help you navigate the new SEO shoals.