Importance of SEO in Growing an Online Business
If you run an online business, and are yet to use SEO, you are missing out on a huge amount of potential sales. If you’ve been relying on traditional methods of marketing to reach out to your potential customers, you would be surprised to know that there are much more effective methods that have been enabled by the internet to bring in new customers and to increase your brand visibility. And one of the most effective of these methods is SEO.
SEO, which stands for search engine optimization, is a technique to help your website rank higher when people search for keywords relevant to your products on search engines like Google and Bing. What makes this method so powerful is that the people it targets are those who are actively searching for information related to your business. This means that the likelihood of them buying your product is much higher. That is the reason why a whole industry has come up to help businesses in their SEO efforts.
There are two basic classifications of SEO – onsite and offsite. Onsite SEO aims at making your website optimized for higher search engine rankings. On the other hand, offsite SEO involves efforts like link building that indicate the popularity of your website to search engines and create an association of your site with important keywords.
Another aspect that has been added to SEO is that of social media. This involves creating an effective presence on platforms like Facebook and Twitter so that search engines view your website more favorably.