SEO Training Blog

How to Optimize and Integrate Content into Social Media

In order to ensure more traffic to your website and expand the readership of its content, it is important to incorporate the content across various channels. Social networking sites ensure that the website or content reaches many people.

In this era of social networking sites, people often tend to share with others a particular piece of content, be it a video, an image, or an article, that has evoked some kind of emotional reaction or curiosity in them. Allow people to share the content rather than trying to gain control over it.

It is possible that while sharing content on a social platform, the name of the piece of content may be changed. The title of the content may be replaced with a slang or jargon which people find easy to associate. Openness to accept such changes will ensure that the content is frequently updated by people and that search engines locate this updated content. It is also important to make the content trendy and appealing. Trends keep changing and if the content is updated according to what’s hot currently, it is likely to gain more popularity.

It is not likely that the content will always go viral, as what might evoke feelings in the writer or creator may not always impress the viewer. But it is important to make all possible efforts in that direction. It is also important to create transcripts and provide tags for videos, photos and audio pieces to make it easy for people to share and classify such media.