ValueTrack, the AdWords URL-tagging feature, offers useful information on each of your ad clicks. This data can help you optimize your targeting criteria and maximize your ROI. Although a useful feature, its functionality is lesser known compared to other AdWords features. Marketers can currently include fifteen ValueTrack parameters in their ad destination URLs. When aRead the full article →
In what could be the beginning of a new and interesting trend, Oceana launched an online action and awareness campaign against Google to get their anti-Royal Caribbean advertisements back into the Google AdWords platform. Oceana, an ocean conservation and advocacy organization engaged in protecting and restoring the world’s oceans, had placed two ads with Google,Read the full article →
Google Makes it Sesame Street Easy to Understand the Adwords Auction.